The ‘Soshi Effect‘ is indeed spreading far and wide, beyond Korea and this can be witnessed through SNSD’s endorsement for Kwangdong Pharmaceuticals’ vitamin drink, Vita500.
According to Kwangdong Pharmaceuticals on March 2nd, last week a businessman in his 40s asked for a ‘Taeyeon Vita500′ and SNSD’s Vita500 advertisement poster for his son who is an avid fan of Taeyeon. Indeed, SNSD’s popularity is huge on international stage as well.
However, the key factor to Kwangdong Pharmaceutical’s marketing strategy’s success is not solely due to the fact that SNSD were featured as their TV advertisement models but also the packaging of Vita500. The photo of each member is printed on the label of the bottles, presenting 9 different descriptions of the 10th Anniversary Special Edition Vita500. They are called ‘Taeyeon Vita500′, Seohyun Vita500′, ‘YoonA Vita500′, ‘Sunny Vita500′ and so on.
According to a staff of Kwangdong Pharmaceuticals, “On the Internet, comments such as ‘I will collect the labels of all the members’ and many more. Through the company’s Twitter account, we received a lot of inquiries and feedback pertaining to SNSD’s Vita500 endorsement”.
SNSD’s International fansite, Soshified commented on their Twitter account, “The new Vita500 images with Girls’ Generation is great!”.
Meanwhile, Vita500 is Kwangdong Pharmaceutical’s main product where it contributes more than 30% of the total sales. Last year, Vita500 recorded sales of 83.5 billion Won.
