From March to May this year, Hallyu star Kim Hyun Joong and Park Min Young stood out with ‘Face It Power Perfection BB Cream’TV commercial, which has received fervent response from the consumers locally as well as in Asia.
Especially so after the commercial, it gained the nickname of “Kim Hyun Joong BB” in central districts well known to foreigners such as Myeongdong, Dongdaemun, Insa-dong, resulting as well in sharp growth in sales.
*some parts of the article regarding TFS sales omitted
