Actors Hyunbin, Kim Sarang, Kim Hyunjoong, Jang Geunsuk and group 2PM have been selected as the new models for Lotte Duty Free Shop.
Personnel of Lotte Duty Free Shop has revealed on the 6th that in order for them to further create bigger buzzes for their marketing, they have thus decided to sign on the 2nd generation Hanryu stars.
Along with the already existing models Choi Jiwoo, Song Seungheon, Rain, JYJ, new models which include Kim Sarang, Kim Hyunjoong, Jang Geunsuk and 2PM will be joining in the queue. For 16 stars to be participating in one same advertisement itself could be said to be a peculiar sight.
When asked about how they have decided on these new models, Lotte Duty Free Shop has explained that in order to release a stronger synergy effect amongst asian tourists, they have thus decided that it was a must to recruit new Hanryu stars like Kim HyunJoong, Jang GeunSuk, 2PM, etc adding alongside to the already existent models with top Hanryu actors like Choi Jiwoo and Song Seungheon.
On the other hand, Lotte Duty Free Shop also has plans in discussion for a range of diversified events like Star Relay Fanmeetings. Kim HyunJoong, Jang GeunSuk, 2PM etc are expected to hold performances and talkshow sessions with fans as well.
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