OhBoy! Editor's Notes

Kor-Eng: Haeda @2pmalways | Scans: ahheeek/oyudong

A boy as bright as 2 in the afternoon

Positive energy has the power to make surrounding people in the same place also feel positive. As soon as Junho entered the studio to discuss his concepts, his smile had made everyone feel happy. Junho said he likes cats. He likes all sorts of animals but he especially likes cats the most and although he cannot be with his pet, he is raising a cat with his family at home. Junho wished he could do anything for the poor animals. He said he was very happy when he heard his fans gathered to volunteer for the animal protective charities. It is always good to feel a kind heart that comes from a strong physical and mental energy. Junho kept the atmosphere warm with his smiles all the way through and showed deep interest when animal models Podong and Rael arrived from the Society of Animal Freeform. After the shooting, Junho wrote a little message to the staff members of the Society of Animal Freeform saying he wished for the little friends to be adopted to a good home. I wish there were more kids like Junho so that the world can become more positive and filled with bright energy. It was a great shooting where I was able to feel a bright energy as warm as Spring.

4Minute's Sohyun, Jiyoon, Gayoon and HyunA revealed their childhood photos

Starting from the top left, clockwise: Sohyun, Jiyoon, Gayoon, HyunA

Through 4minute's recent variety show at E Channel, childhood photos of Jiyoon, Sohyun, Gayoon and HyunA were revealed to the public.

These pictures were revealed upon showing Nichan's childhood photos with his younger brother, Nichkhun. The girls were amazed on how handsome they are even when they were still young.

On the picture, you can see the maknae, Sohyun, trying to cover her face, the charismatic Jiyoon showing her natural shining poses, the gorgeous Gayoon looking worried about the world and the cute-looking HyunA pouting her mouth with closed eyes.

Source: NATE
Reporting + Translating + Editing: ashleylovesasia@4-minute.com

SHINee opens their Japanese website!

The SHINee boys have been getting ready to go into Japan for a while now. SHINee is already enjoying a great amount of success in Japan, having to schedule a second concert to meet demands.

SM Entertainment has now opened SHINee’s Japanese homepage. There isn’t much on it yet, but now Japanese fans can enjoy their favorite artists in their own language. From the website, it looks like SHINee may be promoting in Japan with their latest song “Hello.”

Credits: SHINee Jap Website

"Girls' Generation Face" Vita500 set to Explode in Popularity

"Could I just purchase 200 bottles of Vita500 with Taeyeon's face only?" According to Kwangdong Pharmaceutical, a Taiwanese businessman in his 40s walked into the head office last weekend asking this question. The man who happened to be on business trip to Korea had been "under special orders" from his son, a fan especially of SNSD Taeyeon, to bring back "Taeyeon Vita500" and Vita500 promotional posters featuring SNSD.

Recently , Kwangdong Pharmaceutical (henceforth Kwangdong) put forward the big star girl group SNSD as their new endorsement models for Vita500 and have been reaping the rewards of the "Soshi Effect". The biggest selling point in Kwangdong's marketing strategy is not just the television advertisements but also the product packaging itself. With each of the nine members' photographs printed on the packaging, bottles have since been nicknamed "Taeyeon Vita500", "Yoona Vita500", "Seohyun Vita500", creating nine different Vita500 products.

The new packaging went into production in the middle of last week and are mostly awaiting distribution in warehouses, with extremely limited numbers currently on sale. However, a lucky few have already posted pictures of Vita500 on twitter and blogs, creating an incredible buzz even before the full launch of the product (expected end of this month).

A source at Kwangdong reported that some people online were hoping to collect all nine labels, while the corporate twitter account (@kwangdongpharm) was "being overloaded with dozens of questions & comments about SNSD Vita500 being sent daily"

There has been a huge response from America. The 120,000-member* American fanclub for SNSD, Soshified, announced through their official twitter that "The new Vita500 images with Girls' Generation is great!". They continued "Are the labels with the girls going to be used outside of Korea as well?" asking if it would be possible to purchase the products in America. Unfortunately for them, the endorsement contract that Kwangdong held was only applicable within Korea.

The mastermind of Kwang Dong's SNSD-package marketing idea was their chairman, Choi Soobu. A representative at Kwangdong stated that "[Chairman Choi] ordered that we shouldn't just stop at television advertisements, but use SNSD's image more aggressively through packaging". Vita500 currently makes up 30% of Kwangdong's sales. Last year, it recorded a revenue of 83.5bn KRW (US$74.1m)

*Note: This number is out-dated; Soshified currently has over 150,000 members

Strictly speaking, we are "international", and not exclusively "American"

Translated by: oniontaker @soshified.com

Credit to: 신호경 기자 - yonhapnews.co.kr

Big Bang Dominates Music Charts of Korea & iTunes International.

While it was expected that Big Bang’s new album would make it tao the top of many of Korea’s music charts, the hip hop group has established dominance on Mnet’s singles chart, placed on the top ten of iTunes’ worldwide album chart, and sold an estimated 100,000 albums on its day of release!

Big Bang’s comeback album was certainly anticipated by many, but few would have been able to predict the whirl of albums sold and charts topped within a day of its release. A Korean music store reported first-day sales of Big Bang’s fourth mini album to be 58,000, making it very likely that over 100,00 albums were sold in total on its first day.


In addition, the group’s first single from the album, “Tonight,” has topped Mnet’s weekly chart for February 21-28. Once the entire album was released, all six of its tracks established themselves in Mnet’s top ten single’s chart by taking all 1-6 positions!

Finally, Big Bang has broken an important record by placing #6 on iTunes Top Ten albums chart. While other Korean artists had managed to chart on iTunes under their respective genres, Big Bang is the first to break into the iTunes’ top ten total album sales. Making the feat even more impressive, Big Bang has never officially promoted in America!

As Big Bang is expected to debut in the United States this summer, we can predict them to be very successful if their current iTunes sales are any indication!

p/s : To debut in The States , Big Bang is going for International.

Credit: KimchiKebap @ gokpop.com + Trans by solshin@21bangs
Shared by Karlyn@BigBangWORLD